Monday, September 14, 2009

VMA's post mortem: Kanye = World's Biggest Hater; Beyonce & Taylor Swift = American Heroes

I guess I'll be calling this "Swift/WestGate" until someone comes up with a better name.

Last night's MTV Video Music Awards was a coup for MTV and, in the long run, for Taylor Swift. Sure, she shrank to about the size of of a dust bunny when Kanye rushed the stage and morphed into Dr. Evil, but she recovered and probably gained about 500,000 or so extra fans as a result. Expect her album sales to get a bump in the coming weeks.

Much has been made of Beyonce's class in surrendering the stage to Swift, but really B had no choice. It was either let Swift take a bow or run the risk of being sucked into the pit. I anticipate Beyonce's album sales will get a little spike as well, but that's typical of top VMA award winners, so it may be hard to tell if it's a direct result of her good will.

So basically, Kanye set up both Swift and Knowles for their big moment, while setting himself up for a huge backlash.

It will be interesting to see what kind of reception West gets on the Jay Leno Show when it premiers tonight. He's scheduled to perform with Jay-Z and Rihanna. The plot thickens.

Overall, this was probably the best edition of the VMA's in the past decade or so. Plenty of drama to talk about and not just centered around Swift/WestGate either (really, someone help me come up with a better name).

I walked into the newsroom this morning in the middle of a full-blown discussion of Lady Gaga's wardrobe selections. When she won her award, I was wondering if she could even see through that mask/veil she was wearing.

Highlights for me were Pink's performance which sparked a mini-debate with my girl and me. She insisted she was singing live, I argued she had to be lip syncing. Either way she killed it.

The Em/Tracy Morgan sketches were great. Em needs to get back on his acting game. He's nice.

And of course, Hov's performance was momentous. But what was up with Lil Mama? Her and Kanye need to split the meds in half from now on.

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